It’s less than an hour before the Dave Matthews Band takes the stage on a sunny Thursday evening on the coast of Long Island — but the biggest crowds at the Northwell at Jones Beach Theater aren’t at the tequila bar. They’re in the “eco-village” operated by Reverb, a nonprofit focused on greening live music by inspiring fans to take action around climate change.
As I wander through tents emblazoned with the logos of organizations like the Nature Conservancy and Generation180, volunteers explain how fans can reduce their carbon footprints and join the clean energy transition. The longest line emanates from Reverb’s flagship tent, where batches of limited-edition blue-and-yellow Nalgene bottles hang from tent poles like so many coconuts from a grove of palm trees.
Fans acquire the bottles by making a $20 donation, which enters them into a raffle to win a guitar signed by Matthews; they can fill their bottles at a nearby filtered water station. It’s all part of “RockNRefill,” a partnership between Reverb and Nalgene. The program has raised $5 million for ... Read more
