British climate group 10:10 (no relation to the 10/10/10 day of climate action!) has stirred up a hornets’ nest with a darkly humorous (?) video that shows climate doubters, including schoolkids, being blown up into a bloody mess. And we don’t mean “bloody” in the colloquial British sense. 

Climate activists like Bill McKibben are appalled and aghast, while climate deniers like Marc Moreno and Anthony Watts are having a field day.

This was no seat-of-the-pants, intern-with-a-Flip-cam project. As 10:10 explains:

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Whippersnapping climate campaign 10:10 teams up with legendary comic screenwriter Richard Curtis — you know, Blackadder, Four Weddings, Notting Hill, co-founded Comic Relief — and Age of Stupid director Franny Armstrong to proudly present their explosive new mini-movie “No Pressure”. The film stars X-Files‘ Gillian Anderson, together with Spurs players past and present — including Peter Crouch, Ledley King and David Ginola — with music donated by Radiohead. Shot on 35mm by a 40-strong professional film crew led by director Dougal Wilson, “No Pressure” celebrates everybody who is actively tackling climate change … by blowing up those are aren’t.

10:10 has gotten a lot of blowback (ahem) and has taken the video down from its site and issued an apology, but, says the group, “We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.”