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Campaigns and programs crafted to advance the Bright Lines strategy must also fit real world constraints and political realities on the ground, and take account of external roadblocks to effective action. The following objectives address these issues.
1. Tangible risk. Climate change is like world hunger: it's an issue of concern when media attention is high, just as coverage of periodic famines raises concern about world hunger. Most Americans do not see climate change as an immediate or personal risk, yet, like world hunger, they view it as a problem so immense that it is impractical to think that it will ever be solved.
NGO relief efforts and international governmental aid are widely supported, but are seen as altruistic, charitable actions. Climate policies and programs now advanced in the U.S. are so small-scale they can only be understood in similar terms, as altruistic and charitable acts like huger relief. Measures like Governor Corzine's initiative in New Jersey, for example, take aim at an intangible, global risk with essentially symbolic action.
The problem must be dealt with by establishing the scale of global response and role of the U.S. in advancing a solution, but should also be tackled by defining tangible, local risks. By advancing climate change assessment and remediation, several objectives are achieved: