Attentive Daily Grist readers already know that Ford Motor Co. and carbon-offset company TerraPass have formed a new partnership (the official announcement will come tomorrow, but there are details on the TerraPass blog).
The companies have set up a co-branded website where Ford owners can enter their make, model, year, and driving habits to find out exactly how much CO2 they produce in a year -- and buy carbon credits to offset it. Money from the partnership credits will go to the Ainsworth Wind Facility in Nebraska and the Haubenschild dairy farm, near Princeton, Minnesota (Ford chose those two products from TerraPass' portfolio, based on their marketability). Credits will come with a decal drivers can affix to their windshields.
Ford gets no money from the credit purchases; the partnership is part of a broader climate-change strategy for the company. While it has no plans for a broad advertising campaign, it will be giving educational brochures to dealers and linking to the site from several Ford product sites. TerraPass gets some money and promotion from Ford. The deal is exclusive for a short while (a matter of months), and after that TerraPass is free to make deals with other car companies; the contract itself is for a year.
I just got off the phone with Tom Arnold (sadly not the portly actor from Roseanne), the Chief Environmental Officer for TerraPass. The most startling thing he told me was that Ford approached TerraPass about this, not vice versa.