greenish companies

Wal-Mart CEO outlines lofty green goals

Wal-Mart CEO Lee Scott made a big ol’ speech yesterday spelling out ambitious social, health, and environmental goals for the retail behemoth. Wal-Mart will work with other retailers to boost industry-wide green standards, said Scott, and, within five years, Wal-Mart suppliers will be required to meet stringent environmental standards — and may even be paid […]

New certification in the works for green hotels

Saw a passing reference in a piece on travel trends about a new certification scheme for green hotels. Supposed to be developed in the next 90 days, says Joe McInerney, president of the American Hotel & Lodging Association. AHLA’s site, meanwhile, has a list of hot green hotel progress, ranging from Motel 6 using sensors […]

Six insights on the business trend toward sustainability

Peter Madden, chief executive of Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.

Forum for the Future recently asked a selection of top business and branding folk to give us the lowdown on the recent trend toward sustainable business. The gurus included Rita Clifton of Interbrand, Stuart Hart of Cornell University, William Kramer of the World Resources Institute, and Jonathon Porritt of Forum for the Future. I have distilled their wisdom into six insights.

1. A real sea change is underway. Looking at the current trends and recent announcements, there are signs of real progress and positive signals of change. In an arena that was once confined to the Body Shop and hippies, we're now seeing a major shift in more mainstream businesses. In the U.K., Tesco, Marks & Spencer and Topshop are all in on the act.

2. Progress is partial. Despite the advances, the size of the challenges we face in building a sustainable future means there is still a long way to go. Even the more progressive strategies, such as General Electric's "Ecomagination," do not fully acknowledge -- or live up to -- the scale of change required. Fundamental questions regarding unsustainable business models need to be addressed before strategies can be fully credible.

3. Business is in the driving seat, not consumers. Although consumer interest is increasing, it's not yet strong enough to drive these trends on its own or make up the entire business case. Business strategy can't completely rely on consumer insight or market research. Bold action and leadership is needed from business to drive this change through to the consumer.

Greenpeace releases another ranking of tech companies’ environmental records

Greenpeace has released the fifth version of its Guide to Greener Electronics, and lauds the tech industry for making “great improvements” since the first scorecard hit the scene in August 2006. Nokia, Sony Ericsson, and Dell took the top three spots this time around; Apple, the CEO of which was rankled by his company’s dead-last […]

15 Green Business Founders

Some of these eco-entrepreneurs you’ve likely heard of, some of them you surely haven’t, but all of them deserve kudos for starting up companies that strive for sustainability. Read about their accomplishments, then tell us about green business owners who’ve inspired you in the comments section at the bottom of this page. Yvon Chouinard, Patagonia […]

An eco-emporium for the faithful

Interfaith Power and Light, an organization dedicated to a "religious response to global warming," has just launched an online store, ShopIPL.org, where religious institutions, people of faith, and freeloading atheists can go to buy energy-efficient lighting, solar cookers, and other environmentally friendly gizmos for house and church alike.

A new article examines enviro Adam Werbach’s decision to work with Wal-Mart

The cover story in the latest issue of Fast Company is a long chin-scratcher about enviro-wunderkind Adam Werbach’s decision to go to work for Wal-Mart. Is he selling out? Is he part of a new wave of more pragmatic environmentalism? Will he change Wal-Mart or will it change him? The article references (though does not, […]

New WA cell phone is ‘climate neutral’

In the interest of persuading the company’s extremely tenacious PR person to give me a moment’s peace, I’d like to direct your attention to the new (and world’s first!) "climate-neutral phone" from Working Assets. (Moral hazard alert: The phone is climate neutral through the purchase of offsets, which we all know are just medieval indulgences […]

Clean-up on aisle … earth

Maybe not on price, but on solar.

Wal-Mart just announced about 10 MW of solar on 22 stores.

Nice.

Kohl's, a grocery chain department store, is doing 30 MW.

Nicer.

These are significant contracts, and the companies signing them deserve kudos for putting their money where their mouths are.