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  • ACCE pulls down clean coal carolers from its site

    Bye-bye, Miss American Pie. Drove my Chevy to the levee, But the levee was under a half mile of rubble from a mountaintop that had been decapitated … OK, I’m no Don McClean, but then neither is the ACCCE (American Coalition for Clean Coal Euphemisms?). We’re still two weeks from Christmas, but the coal industry […]

  • Shell greenwashes with a full-page WaPo ad

    Shell’s Mad Men win the 2008 award for the most unintentionally ironic greenwashing ad. On Monday (and again today), Shell ran a full-page ad in the Washington Post on carbon capture with this image: Yes, Shell is apparently trying to catch CO2 with a net! Let’s hope they have better luck than either the Bush […]

  • How my intern stood up to Big Auto

    Even as it begs for a big taxpayer bailout, GM is still spending billions on marketing, peddling its giant gas-guzzlers to Americans who want them less and less. It has even got the cash to try and enlist college students in its efforts to greenwash. My intern, Meg Imholt, is also the president of EcoSense, […]

  • LCV calls out Chevron hypocrisy

    The League of Conservation Voters beat me to punch in trashing Chevron’s recent greenwashing ads, with "I Will Point Out Hypocrisy": In train stations, at bus stops, online, even on our coffee cups, Chevron ads are trying to convince us that the key to ending our energy crisis is individual action. Over pictures of everyday […]

  • Corporate foot soldiers fired up to kick environmental butt

    I’m at REFF-West — a clean tech conference in Seattle — today. These conferences are a dime a dozen these days, so I probably won’t bombard you with tons of posts. But as I was listening to Kostya L. Zolotusky of Boeing, I had a thought. Aviation is considered one of the top evil-doers by […]

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    Colbert parodies Big Oil greenwashing

    Last night, The Colbert Report marked the expiration of the moratorium on offshore drilling with this brilliant parody of Big Oil greenwashing. “A lot of people talk about loving the earth. But how many of them actually penetrate it?” asked Colbert. Watch the Colbert sketch: Now compare it to a real ad from Chevron:

  • Greenwashing our vegetable modifiers

    A few weeks ago, I was having dinner at a renowned restaurant in San Francisco, when I noticed something a bit troubling on the menu. According to the description, the “Heirloom Tomato Salad” was made with a mix of Sweet 100 and Sungold tomatoes — both of which are hybrid varieties. OK, big deal, they […]

  • Debate part 1: McCain tells the truth and lies at the same time

    Let me briefly hit the big picture on the debate. The two insta polls out, from CBS and CNN, show that McCain lost by a large margin, by 13 percent or so. That large a gap means independents in particular didn’t like his performance (by 22 percent in this poll). And that is no big […]

  • The 2008 U.S. Open goes green

    The court is green, the ball is green, and now the tournament is green as well. United States Tennis Association officials announced Monday that they would implement “green initiatives” at the 2008 U.S. Open to make the tournament one of the first green sporting events in the tennis world. Partnering with NRDC, Evian, Lexus, IBM, […]