localwashing
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A new documentary about the real wealth of nations — happiness
Money can’t make you happy, they say. Maybe a new kind of economy can?What if GDP stood for Great Domestic Pleasantness? How about an economy whose success is not determined by growth for growth’s sake? A new documentary, The Economics of Happiness, explores this rich territory. The film makes a connection between the economic crisis, […]
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Will Frito-Lay's new traveling greenhouse really sell more potato chips?
Frito-Lay, the $13 billion business unit of PepsiCo, is spending millions to try and persuade people it's a simple, farmer-friendly company, and I haven't the faintest clue why.
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UPDATED: McDonald’s new ad campaign: Is it localwashing or not?
[See UPDATE below.] McDonald’s has a new localwashing campaign playing out on billboards in Seattle. This one targets the Ballard neighborhood … Photos: Gilman Park … and comes with an amusing disclaimer: “Participation and duration may vary.” This one targets Seattle as a whole: Have you seen any ads of this ilk? Cheddar from Wausau, […]
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‘Localwashing’ in pictures — bogus marketing at its finest
Local food, local goods, local everything is in, as you’ve no doubt heard. Local is fresher. Local burns less shipping fuel. Local keeps the wealth nearby. Naturally, there’s money to be made off local, so big businesses are muscling into the game. The emerging term is localwashing—a variation on greenwashing wherein businesses claim to be […]