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From A to Green

Any Portfolio in a Storm

How to green your investments


15 Apr 2008
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This little piggy went earn, earn, earn all the way home.
Photo: iStockphoto

If you're thinking green capitalism is one of the most powerful environmental forces in the world, you're right on the money.

Today, surprising as it may seem, some of the world's leading financial institutions and biggest corporations are taking earth-positive actions -- not necessarily out of the kindness of their hearts, but because polluting and spewing CO2 is lousy for business, and because greener operations lead to fatter profits.

This winter, for example, hundreds of financial leaders and investors representing $20 trillion in capital flocked to a United Nations summit on climate change. They agreed to invest $10 billion in efficient, clean energy technologies over the next two years.

Where the cash flows, the world goes. But you don't need to be Warren Buffet to make a difference. Everyone can help forge changes by making simple fiscal tweaks -- in how you bank, perhaps, or where you plant your paycheck. By investing in green values, moreover, you can boost your balance without unbalancing the planet.

Here's how to cash in.

Level One: The Baby Step


Just say no to ATM receipts.
Photo: iStockphoto
Forget the ATM receipt. Americans engage in about 8 billion ATM transactions each year, making those tiny, potentially depressing estimations of your worth one of the top sources of litter on earth. If you taped together all of these slips of paper, according to Market Watch, you'd get a roll more than 2 billion feet long -- enough to circle the equator 15 times. Avoid the nightmare of this analogy by pressing the "no" button when the ATM asks if you want a receipt. If the machines spit receipts whether you want them or not, politely ask your bank to fix the problem. If it doesn't comply, consider taking your cash to greener pastures.

Level Two: The Next Steps


Increase clicks, reduce hernias.
Photo: iStockphoto
Leave no (paper) trace. Choose the electronic option to manage your bank, credit card, mutual fund, brokerage, and other financial accounts. Paying bills and getting statements online saves time, mail-related fuel costs, and mega-tons of paper (plus, it prevents those 10-pound proxy statements from giving your mail carrier a hernia). If you haven't filed your taxes yet, look into filing your return electronically -- you'll help the IRS reduce the 2 billion sheets of paper it handles each year, and cut your refund waiting time in half.

Check it out. When it comes to eco-matters, banks these days are acting less like Mr. Potter's model and more like the Bailey Building and Loan. Topping the green list are Vermont-based Chittenden Bank and Washington-based ShoreBank Pacific, both of which offer special loan programs for sustainable businesses, among other progressive options. Scores of other banks and credit unions are making green moves, too: find one and feel the love.

Seize the pay. Shift your retirement savings into one of the many socially responsible investment (SRI) funds available. These support eco-companies and shun polluters, as well as addressing other social and human-rights issues. (Even Al Gore helped start one, called Generation Investment Management.) As many as 60 percent of companies are expected to have 401k plans that include an SRI option in the next few years; if yours doesn't yet, ask your employer about adding one.

Level Three: The Big Step


Why not put your Euros in wind power?
Photo: iStockphoto
Place your bets. If you're ready to up your game, consider investing in projects that are making the world greener. You could put your money in eco-conscious local projects or in individual stocks. Or, if you're looking for big-league options, think about backing start-ups, young companies, or international businesses that are investing in clean energy like wind, solar, and biomass -- some analysts predict that such investments will see double-digit rates of return over the next decade.

Before you leap, seek wisdom from a green financial advisor or from resources like the Social Investment Forum, Investopedia, or Co-op America, among dozens of other places. And remember: green investments, like all others, can hit rough patches when the economy teeters. Past performance is no guarantee of ... well, anything whatsoever.

Resources


Green investing, info, advice, and advocacy:
Social Investment Forum
Investopedia
Social Funds
Green Money Journal
Co-op America's Financial Planning Handbook and Real Money journal
SustainableBusiness.com
Ceres
Investor Network on Climate Risk

Green financial advisors and screening tools:
KLD Research
Trillium Asset Management
Sustainable Wealth Management
First Affirmative Financial Network

Info and advice on green-tech economy and investments:
Clean Edge
The Green Skeptic
New Energy Finance

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Grist claims no responsibility for the safety and effectiveness of these tips -- especially if you dive headfirst into your compost pile. If you've got tips of your own, or questions about a topic we haven't covered, send .
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Comments: (4 comments)

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More resources for greener investments

Thanks for covering this start to a green investment path.  It's exciting to see capital shifting towards more responsible funds. At GreenYour.com, we've been looking into similar issues and have come up with a guide for people who want to dig into these questions as they go down the green investment path.  Users can find in-depth information on green stocks, eco-friendly mutual funds, socially-responsible investment advisers, and shareholder activism as part of Your guide to green anything. We've also attempted to cover some of the thornier controversies doggin' banks and investment firms.  

Maryruth is a writer for GreenYour.com.
Is your checking account financing climate change?

Great primer on how to start investing green --- one more piece to add to the mix. In assessing how green your portfolio is, or even simply your checking account, one of the most important things to consider is what your bank is using your money to finance. If you bank with one of the big banks like Citi or Bank of America for example, your money (or more accurately, nine times the amount of money you deposited!) is being used to finance coal-fired power plants and mountaintop removal mining. Both of these banks make a great show of their green credentials, but behind the curtain, their portfolio is anything but. Check out www.ran.org to find out more about how to avoid supporting climate change with your bank balance.

Becky Tarbotton directs Rainforest Action Network's Global Finance Campaign.
Making your voice heard as a shareholder

Another option for investors interested in greening their portfolios is to actively engage with the companies they invest in and advocate for more sustainable corporate governance practices. One way to push the governance agenda is to vote your proxies at shareholder meetings.

This year, 55 climate and energy related shareholder resolutions were filed with companies as part of the Global Warming Shareholder Campaign (the campaign is coordinated by Ceres and the Interfaith Center on Corporate Responsibility). Votes on resolutions are pending with Citi and Bank of America that would require the banks to halt financing of new coal plants and stop mountain top coal mining; with big box retailers such as Lowes to report to investors on its plans to increase energy efficiency; and with electric utilities such as Southern Company that would require the company to set clear GHG reduction targets.

A tracker of all the resolutions and company shareholder meetings is available at the
Investor Network for Climate Change's
website.

In addition, Ceres also just published a report this week in which it reviews the proxy voting practices of the 62 largest mutual funds firms. These firms manage a staggering $19 trillion in individuals and institutional investors' assets, giving them an inordinate amount of leverage in the marketplace. Most funds, as the report shows, have a very poor voting record on climate/energy related resolutions (2/3rd of the funds actively oppose such resolutions). If you invest in mutual funds, you can see whether or not your funds are supporting the resolutions described above.

Ian Gray works with Ceres' Communications and Development teams.

Thanks for the plug!

We appreciate you spreading the word about our Financial Planning Handbook and Real Money journal!  There are many more resources on our website too like our National Green Pages, campaigns and more.  Peace, Jocelyn at Co-op America www.coopamerica.org

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