SmartPlanet is a newish venture from CBS Interactive. It promises to cover many of the topics that Grist readers (and staffers) care about. But there’s no mention of “green” on its About page, and barely a mention of “eco.” That would not have been true just a year or two ago.
Finding ways to talk about these things–without relying on played-out buzzwords–is going to be a key task for drawing folks into the Great Big Project That Needs a New Name. And a fun challenge for creative wordmonkeys, Photoshop wizards, marketers, etc.
Welcome to SmartPlanet.com. CBS Interactive has unveiled a new website dedicated to people who realize the need to make our world a better place to live, for all of us, and for generations to come. At SmartPlanet.com, you will find thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Whether you are making technology decisions for your business, or eco-conscious decisions for your home, SmartPlanet.com will give you the 360° coverage you need to feel informed and connected to the news and information that matters to you. Our content, and that from our partners, will help you stay ahead of the curve and recognize innovative and practical opportunities for your lives and your businesses. [Emphasis mine.]