He notes that for less than a quarter of global annual spending on bottled water, clean water and adequate sanitation could be provided for everyone on earth. Standage recommends that instead of buying bottled water, people donate the money to water charities to achieve this goal.Bottled water does have one thing going for it: It’s price and distribution is much less regulated than municipal water systems, which tend to heavily subsidize water, making it available for free or very nearly free regardless of what has to be done to get it to the tap. The amount of water that gets wasted would drop dramatically if tap water prices actually reflected the costs of water.
Standage also notes that much of the time the only safe water in the developing world is bottled water. This would indicate that the first world’s demand for bottled water (a “lifestyle choice”) makes it harder to purchase for those in the developing world, since increased demand drives up price. However, it is this very demand that makes it possible for bottled water companies to exist in the first place and drives them to continually improve the methods they use to obtain and purify water.