
Meg Paska with one of her chickens. (All photographs by Valery Rizzo/Nona Brooklyn.)
It’s a dreamy combination of hipster clichés: an urban farming-themed pop-up store made of salvaged materials. In Brooklyn. Maybe that’s why, when Hayseed’s Big City Farm Supply opened at the beginning of April, founder Meg Paska thought, “We're going to get mocked.” But mockery did not ensue; instead, an enthusiastic community response showed that Paska was on to something with this small, seasonal shop catering to the needs of people growing food and raising animals in the city.
Paska, who blogs about her own backyard garden, chicken coop, and beehive at Brooklyn Homesteader, started Hayseed’s with the folks who run Brooklyn Grange, a rooftop farm in Queens. The store will be around until early July in a space Paska rented from the design studio Domestic Construction. We chatted with Paska recently about the project.
Q. How did Hayseed’s Big City Farm Supply come together?
A. My business partners and I both kind of have our own urban farm things going on. We were talking one night over beers, and we both admitted that we had thought about opening a farm store. But we were concerned about retail spaces being really expensive. We kept our ears to the ground and hoped that something would present itself, and it did. A bunch of friends of mine had posted a Kickstarter campaign for a design studio a few blocks from my house. They were going to try and save the lot next to their studio and turn it into an urban farm. I asked them how they would feel about hosting a pop-up store, and they were really into the idea. Their studio is in a big mechanic’s garage. They rented out the front space to us and then actually built out a storefront with pallets and old wood. We didn’t spend a single cent on materials; they built it all with salvaged objects.




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