At a recent summit on childhood obesity, the first lady announced a shift in her well-known Let's Move campaign -- away from food reform and toward an increased focus on exercise. Instead of "forcing [children] to eat their vegetables," she told her audience, "it's getting them to go out there and have fun." Yes, you heard that right. The first lady actually said that eating vegetables is a chore. And that playing is a preferable focus for her campaign because it's easier. In February 2010, when the first lady announced a campaign to "end childhood obesity within a generation," I …
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Michele Simon is a public health lawyer specializing in industry marketing and lobbying tactics. She is the author of Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back. She is grateful to live in Oakland, Calif., within walking distance of a farmers market. You can follow her on Twitter.