Yo PETA! I got a bone to pick with you (as it were). Why go after a small, sustainable neighborhood butcher shop when you could take on, I DUNNO, Tyson? Hormel? Cargill? You know, pick on somebody your own size!
The consistently assholey (and sexist) animal rights group put up a billboard across the street from Chicago’s Publican Quality Meats. (“You can live without those ribs. I can't,” the sign reads, with a photo of a pig. “Try vegan.” Image above.) But rather than get ragey (like, say, I just did), Publican responded with grace and intelligence:
We choose to eat meat, but acknowledge that death as respectfully as possible. We deal with farms and purveyors where animals are free-range, uncaged, fed natural diets, are given no antibiotics or steroids and are slaughtered as humanely and painlessly as possible. But they ARE slaughtered. There is a death.
This is why we do not waste a molecule of these beautiful animals ... We feel this honors the life of the animal and is the right way to do this kind of work ...