The Spanish city of Murcia offered its residents a lifetime of free trolley rides if they would only give up their cars.
Murcia, which is near Spain's southeastern coast, wanted to promote its trolley system and decrease the number of cars in the crowded city. So it proposed, through a series of ads and public stunts, that its citizens exchange a car — one paid off and in working order — for a trolley pass good for free rides for the rest of their lives.
The transit agency in charge of the campaign claims they had success with the program, and now they're going to dismantle the cars they're taking out of circulation bit by bit. Every time someone comments on the project, their engineers remove another part, supposedly. You can watch it here.