Now that we’ve made it through our annual end-of-year consumerist orgy, it’s time for our beginning-of-year slog back to normalcy, complete with glazed looks, a vague and implacable feeling of disappointment, and that age-old false promise of a clean slate — you know, the one that tells you to put down the whiskey, quit your job, and shave off that man bun.

And so, in the spirit of broody self-reflection, here’s some news that should surprise absolutely no one: Researchers have found that a) we’re lazy when it comes to investigating the ethics of our purchases, and b) we resent those who do take the time to research the social and environmental impacts of, say, a six-dollar T-shirt made in Bangladesh, and then opt for a more ethical alternative.

The research will appear in a future issue of the Journal of Consumer Psychology, but it’s probably best to dive into this now, while the wounds from last-minute shopping are still fresh. Here’s more from press release:

“It is this vicious cycle,” said Rebecca Walker Reczek, co-author of the study and associate professor of marketing at The Ohio State University’s Fisher College of Business.