There are a lot of not–so–nice things that one might say about KFC. But at least this factory for dispensing fried chicken serves food that sometimes, sort of, actually resembles food — chicken with bones in it. Because, yes, chicken doesn’t come in nuggets or in strips or boneless, skinless chicken breasts. It comes from a chicken, and chickens have bones.
And that idea, to customers of a certain age, is just too freaky. So KFC is going to start selling “off-the-bone chicken.” Time reports:
Marker acknowledges that the chain’s customer base is aging, and that off-the-bone chicken is critical if the brand is to stay relevant and contemporary. “We joke a lot that young people today barely know that chicken has bones in it because of all the forms and formats that we eat it in,” he says. “We’ve got to make sure we meet the needs of those people.” In short, they’re trying to cater to the McNugget Generation.
Ha, ha, ha, ha, that’s hilarious! Young people these days barely know that meat comes from animals! Ha! That’s just … that’s just … terrible.
Say Goodbye to Bones: How the Chicken Nugget Won, Time.