So apparently today is Penguin Awareness Day? I’d be inclined to think that any species that’s been the subject of an Oscar-winning documentary AND an Oscar-winning animated feature film wouldn’t really need an Awareness Day, but whatever, it’s not like anybody’s asking you to post some crazy crap about your bra color on Facebook. All you have to do is look at these pictures of penguins. Voila! Awareness. You’ve done your activism for the day; go have a drink.

Grist relies on the support of generous readers like you. Donate today to keep our climate news free.

Grist thanks its sponsors. Become one.

Also, this is what will happen if you’re not aware of penguins today:

Grist thanks its sponsors. Become one.