Pike Pub pint of beerPhoto: Scott Beale / Laughing SquidToday is Earth Day. (Whoopee?) And there’s no better way to celebrate than with a nice, cold pint of beer. No, really!

To make it truly Earth-Day-worthy, however, make sure you’re chugging buying it at Seattle’s Pike Pub & Brewery today. Why there and why today?

Grist relies on the support of generous readers like you. Donate today to keep our climate news free.

Seattle Greendrinks has partnered with Carrotmob to create a consumer-powered event in which 25 percent of all sales at Pike Pub today will go toward efficiency retrofits, waste reduction, and other sustainability efforts.

It’s a way to vote with your dollars, to make change by spending a little of your own on something you would have purchased anyway. But because it’s an organized, focused effort — with many, many other consumers standing in line right behind you — it actually sends a message.

Grist thanks its sponsors. Become one.

So forget about the planet’s ails and settle in for some refreshing, locally brewed ale of your own.