You don’t have to run ads with waifs in underwear to win industry recognition! Patagonia this week is receiving a prestigious apparel industry award for its work in environmental activism, the good working conditions in its overseas factories, and its innovative day-care program for workers’ children. Andree Conrad, editor of Apparel Industry Magazine, which each year gives out an All-Star Award, said Patagonia’s use of organic cotton in its products is one reason the publication is recognizing the company this year: “They still have managed to make a profit using a philosophy that other companies might consider cost prohibitive.” Past winners of the award include Calvin Klein and Hugo Boss.
