This ad agrees with me (hat tip to DRx) — the car, not so much. I think this kind of ad would be especially effective at selling cars based on their gas mileage (in other words, small cars). You could target your competition by making their cars be the ones driven by the egotists. Never mind that anti-status is just another form of status (a way of saying you are better than someone else). The human propensity for self-deception would make short work of that little unpleasantry and the result might be that high gas mileage would become the new status symbol. The other beauty of this kind of ad is that it cannot be turned around to sell big cars.