Dave posted earlier about the new green cleaning line from Clorox and his combined reaction of happy feelings and “how will greens spin this into suckage.” But wait, it gets better: Wal-Mart is investing big time in the Clorox product line.
Check this quote from a Wal-Mart press release: “Wal-Mart’s support of Green Works has significantly influenced the scale of our launch,” said Ed Huber, vice president of sales, Wal-Mart team at Clorox. “Along with their size and scale, their commitment to sustainability is enabling us to take natural cleaning to the mainstream at a global level.”
Is there anybody out there who still harbors straightforward hate for Wal-Mart in their heart? It must be getting tougher.