Advertisers and marketing types everywhere want to know: What common interest unites pre-teen African Americans and young white skateboarders?

Well, I’ve found the answer! It’s American coal, which is abundant, affordable, and oh-so-clean! Why, it’s so darn cool the skateboarder is "stoked" about it.

Learn more here.

(And PS, is that the kid from The Squid and the Whale?)

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