Advertisers and marketing types everywhere want to know: What common interest unites pre-teen African Americans and young white skateboarders?

Well, I’ve found the answer! It’s American coal, which is abundant, affordable, and oh-so-clean! Why, it’s so darn cool the skateboarder is "stoked" about it.

Grist relies on the support of generous readers like you. Donate today to keep our climate news free.

Learn more here.

(And PS, is that the kid from The Squid and the Whale?)

Grist thanks its sponsors. Become one.