Poster and magazine ads by the U.S. cotton industry have been banned in Britain. The U.K. Advertising Standards Authority can put the kibosh on advertising deemed to be greenwashing, and regulators took issue with the cotton ads’ claim that the crop is “soft, sensual, and sustainable.” The ad authority pointed out that cotton is a “pesticide- and insecticide-intensive crop” and can “seriously deplete” groundwater supplies. The cotton industry protested the ban, to no avail.
