A Green and Pleasant Iceland
British supermarket company Iceland, the first supermarket chain to ban genetically modified foods, announced yesterday that it is investing more than $13 million in a push to make organic produce available to customers at prices comparable to those of foods grown with pesticides. Iceland has made deals to buy nearly 40 percent of the world’s organic produce, and it plans to invest $1.5 million in the British National Trust’s farming program to increase the amount of organic farmland in Britain. Iceland says the British market for organic food is expected to grow by 40 percent per year for the next five years. “It is our aim to stop organics being a niche market and make it accessible to all income groups,” said Iceland Chair Malcolm Walker.