Interesting piece on how to get folks to make choices that are better for the environment:

A new study funded by the Economic and Social Research Council (ESRC) says that ethical consumption is most likely to happen when it is approached as a political or societal goal rather than encouraging individual changes in lifestyle.

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The research findings present a clear message says Dr Barnett: “If ethical consumption campaigns are to succeed they need to transform the infrastructures of every day consumption rather than focusing on changing individual consumer behaviour.”

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