Here comes the science!
Interesting piece on how to get folks to make choices that are better for the environment:
A new study funded by the Economic and Social Research Council (ESRC) says that ethical consumption is most likely to happen when it is approached as a political or societal goal rather than encouraging individual changes in lifestyle.
. . .
The research findings present a clear message says Dr Barnett: “If ethical consumption campaigns are to succeed they need to transform the infrastructures of every day consumption rather than focusing on changing individual consumer behaviour.”