Over on TomPaine.com today, Frank O’Donnell of Clean Air Watch takes on GE’s “ecomagination.” Frank makes some compelling arguments — similar to comments made on gristmill earlier in the week — as to why this is just a bunch of greenwashing.

As strange as it makes me feel to ask this question, I’ll do it. Aren’t we jumping the gun here, gang? Shouldn’t we want a polluting corporation to have an “Extreme Makeover”? Or are we saying “Mission Impossible” to any attempts to change because of past environmental sins?

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Call me naive (and you probably will in the comments), but it seems like we have to actually give GE a chance to fulfill their “ecomagination.” So what do you think? Extreme makeover or mission impossible?

(I’ll admit they are not off to a good start with this appropriation rider shenanigans.)

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