I forgot to mention this:

If you happen to be a subscriber to Fast Company, you can read a piece that Chip and I wrote for the March 2006 issue online. Then again, if you’re a subscriber, you have it on paper, so why would you want to read it online?

If you’re not a subscriber, well then, just trust me that it’s the single greatest essay ever written. And please don’t talk to any subscribers about it.

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It’s about business picking up on (and making money from) sustainability. Lots of stuff Gristies will be familiar with, but hopefully new (and galvanizing!) to a broader business audience.

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Update [2006-3-1 19:58:42 by David Roberts]: Ah. My sources tell me we have a PDF copy of the article — it’s right here (uh, PDF), should you desire to read it.

Update [2006-3-2 19:0:40 by David Roberts]: Oops. Turns out the Fast Company folks don’t want us reprinting their piece. Guess y’all will have to wait two weeks until it’s out from behind their subscription wall.