For those who read Michael Pollan’s The Omnivore’s Dilemma, you know he takes Whole Foods to task for greenwashing the industrialization of a food movement that’s trying to be more sustainable. Then the co-founder and CEO of Whole Foods took Pollan to task right back.
And now, for your viewing pleasure, the two will appear before a paying audience at UC Berkeley and attempt to hug it out. For those who don’t want to pay and/or leave their homes, there will be a live webcast on Tuesday night. And as any fourth grader will tell you, that’s the safest place to be during a food fight.