Do Not Mail Registry campaign launches
Just about five years after the opening of the Do Not Call Registry, ForestEthics has signed, sealed, and delivered on a campaign for a Do Not Mail Registry, aimed at eliminating that other annoying way marketers try to reach their grubby little hands into our personal lives: junk mail.
According to ForestEthics, some 100 billion pieces of junk mail are delivered each year (800+ pieces per household!), and junk mail in the U.S. alone accounts for one-third of all the mail delivered in the world.
If those stats don’t get you burning to write a strongly worded letter, perhaps this will:
- Manufacturing the 6.5 million tons of paper for that junk mail produces more greenhouse-gas emissions than 3.7 million cars.
- More than 100 million trees — many of them from endangered forests — are cut down to produce that paper each year.