While it is not true that Al Gore is running for president (honestly, how do these rumors get started?), it is true that his Alliance for Climate Protection has officially launched a new “we” campaign. The ad campaign aims to spend $300 million over three years to create a sense of both urgency and solvability around the climate crisis. The first ad hits TVs on Wednesday, likening the fight against climate change to historical efforts including civil rights and the moon landing. Future ads will aim to dispel the myth that climate is a partisan issue, cozying up unlikely allies — Al Sharpton and Pat Robertson, Nancy Pelosi and Newt Gingrich, the Dixie Chicks and Toby Keith — to speak out for the climate. The campaign will also have a significant online networking component. Says the optimistic Goracle: “When politicians hear the American people calling loud and clear for change, they’ll listen.”

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