Consumers shunning hefty hybrids
Automakers may have assumed that hybrid SUVs would be a hit with the eco-minded-soccer-mom market, but drivers aren’t buying it — literally. Analysts are seeing a tepid reaction to SUVs like the Chevy Tahoe Hybrid and hybrid GMC Yukon, both launched in fall 2007. Concern about climate change and fuel prices has attached a stigma to large cars that isn’t much lessened by the word “hybrid” plastered all over it, say analysts. Most consumers are flocking to smaller, more fuel-efficient cars, though original Tahoes and Yukons have also been selling significantly better than their hybrid counterparts — likely thanks to the fact that the non-hybrids are about $20,000 cheaper.
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