You’ve seen it on your toaster, probably, and on your hair dryer too: The little circle with “UL” inside. That means the good folks at Underwriters Laboratories have certified that the product meets health and safety regulations. And now UL is launching an arm called UL Environment that will verify green claims. This is the equivalent of, say, Julia Child offering to taste test your meatloaf: good news. Well, better news if she were still alive. But you see what I’m getting at.

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