Speaking of WorldChanging (and speaking of framing), Alex Steffen has an absolutely stellar post over there on ways environmentalists can frame their issues more successfully.
I highly, highly recommend that everyone read it. Seriously. Go now. It connects to what I was trying to say here, and what I was trying to say here, but does so more thoroughly and insightfully, and gives the concrete examples that I’m sure we’re all hungry for. Bravo, Alex.