Over the next few months, a Mobile Muncher bus will visit every large town in Spain to help the country reach its goal of recycling 100 tons of mobile phones within a year. The country developed the Mobile Muncher mascot as a way to increase public support for the campaign and inform people of the danger of throwing out their old phones; the mascot is a giant cell phone that consumes smaller ones. About 17 million people in the country use cell phones, and some 3 million phones are now obsolete. Currently, most old cell phones are tossed into the trash and taken to landfills, where their batteries leak toxic substances into the environment.

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