What would the government’s ad campaign look like if were it trying to shake Americans out of their energy consumption addiction? The Ad Council isn’t putting out any bids, so The New York Times asked three fancy schmancy ad companies to try their hands at a poster.

While living the high life described in HAZMATLIFE looks like a thrill a minute, I am partial to Iranian petroleum drowning Texas while Iraqi crude takes out Florida. Those wild and crazy ad boys sure can be ironical.