Congratulations to the Kodak Gallery Pro Cycling Team presented by Sierra Nevada Brewing Co. for
having a ridiculously corporatastic name becoming the first carbon-neutral U.S. professional sports team. The KGPCTpbSNBC will offset 100 percent of team-produced carbon emissions in 2007, including travel, support crew, and team members’ home electricity use. Team marketing director Rob O’Dea has the sound bite:
This program allows our team to take a leadership position in raising the bar of personal responsibility, and in creating awareness of the new tools that exist for individuals and organizations to take tangible steps to improve the air we breathe. We’re glad to have a chance to offset the pollution we create by supporting the development of clean, renewable wind power.
Thanks for that, Rob.
Unexploded German bombs, centuries of industrial contamination and the rapacious Japanese knotweed are just a few of the problems that threaten to turn the planned site of the 2012 Olympics into a giant money pit.
Unexploded bombs — just another obstacle for the steeplechase?