Putting in Their Two-Pence Worth
British customers are quite interested in buying their electricity from renewable sources, but they are reluctant to pay more than 10 percent over regular prices for it, according to a new Harris poll on the country’s electricity market. Britain this week completed deregulation of its market, and the poll found that the marketing pull of green energy could be a way for competing companies to attract and keep customers. A separate survey conducted by Gallup in February found that 65 percent of customers were either likely or very likely to switch to a company offering renewable energy, with more than half that number saying they would pay between 2 and 4 percent above normal rates for green power.
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