Do enviros need to pay more attention to the way they talk?

Republican pollster Frank Luntz is famous for his memo to party bosses warning them about their vulnerability on the environment and coaching them on the proper way to frame their positions. Enviros tend to scorn this sort of message massaging, but then again, enviros tend to get whooped. Maybe it’s time they listened to U.C.-Berkeley prof George Lakoff and took framing seriously. Tell us what you think, in the Gristmill — today on the Grist Magazine website.