I’m not kidding: Some company is marketing a laptop computer that’s “cobranded” with GM’s Hummer. From the promotional material:

Just as tough, reliable, and go anywhere as a HUMMER, this laptop is the perfect addition to your HUMMER lifestyle! Featuring the latest in mobile technology, it’s ergonomically styled, and passes the military standard 810F test for operating temperature and vibration.

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And just so you know — you can even take your Hummer laptop rock climbing with you. Just look at the pretty picture! Now that’s rugged sophistication.

But my big question is this: What on earth is the “Hummer lifestyle”? Perhaps it has something to do with spending absurd amounts of money on things that are ugly, unsafe, unnecessary, and ultimately unsatisfying. You know, just because you can.

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