After three and a half hours of Super Bowl, finally, the first eco-related ad, for GE’s Ecomagination campaign. Appears smart grids are now sexy enough for prime time:

Reader support helps sustain our work. Donate today to keep our climate news free. All donations DOUBLED!

Guess those falling profits weren’t enough to stop them from dropping big bucks tonight, because it was followed shortly thereafter with a wind energy ad:

Grist thanks its sponsors. Become one.