We’ve all encountered comments like “television rots your brain.” Generally speaking, I don’t believe technology is inherently bad. What we should evaluate is its application and use, not technology itself. Which is why I advocate that enviros utilize traditional and emerging media to their advantage instead of abandoning it altogether.

With television, I think most of us would agree that environmental issues and innovative green products and ideas do not get the coverage they deserve. Which is why I’m very interested in projects like Current TV, where you can help make television by creating your own news and/or helping to decide what gets aired.

So, I’m excited to see that our friends over at Treehugger have launched Treehugger TV, which plans to feature a new video each week. So far, they have two:

01: Trike Taxi
The men from Trike Taxi take us through their plans for a eco-friendly electric powered pedicab.

02: Swaporamarama
Swaporamarama developer Wendy Tremayne discusses the community event she has been organizing since 2002. An alternative to knee jerk consumerism, ‘The Swap’ is a creative happening that bonds people, fashion and ideas.

Good luck guys — I look forward to future episodes.