The media was all abuzz when a bunch of big corporations got together to form USCAP, a coalition supporting the implementation of a mandatory cap on carbon emissions in the U.S.
Why, big business has gone green! So the headlines said.
However, as a great BusinessWeek story today explains, many of those same companies are working hard behind the scenes to thwart or neuter the very efforts USCAP claims to support.
Trust but verify, as they say.