The ethanol industry is in trouble because the market is rejecting its products, which turn out to have been wildly over-hyped. So it’s taking a cue from the coal industry and improving its product launching a massive advertising campaign. Fresh from my inbox:

WASHINGTON — On Tuesday, November 11th, leading ethanol producers from around the country will announce the launch of a new organization at a press conference in Washington, D.C. The organization will be dedicated to promoting ethanol as America’s best renewable fuel that is reliable and affordable now. In addition, they will announce a new ad campaign focused on one of the most important issues regarding ethanol and public policy.

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How hard is it to make your product affordable when you receive billions in subsidies from taxpayers? And if taxpayers are paying to keep the price low, does that really count as affordable?

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