This story was originally published by WIRED and is reproduced here as part of the Climate Desk collaboration.
Last week, JetBlue announced it will offset its 15 billion to 17 billion pounds of greenhouse gas emissions by purchasing carbon credits and pumping cleaner-burning aviation fuel into planes landing at San Francisco International Airport. Great! Or is it? American corporations across the economy are trying to build up their green credentials, and carbon offsets seem to be the hammer of choice.
Investment and university pension funds, cement manufacturers, home heating distributors, tech giants like Google and Amazon, and the ride-hailing firm Lyft all say they are reducing their carbon footprint through similar offsets. Yet some critics worry the programs are an excuse to not take tougher measures to curb climate change. If not done right, the purchase of offsets can act as a marketing campaign that ends up providing cover for companies’ climate-harming practices.
When a company buys offsets, it helps fund projects elsewhere to help reduce greenhouse gas emissions, such as planting trees in Indonesia or installing giant machines inside California da... Read more