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But other mail-order mags lag behind in setting eco-standards
Intimate-apparel maker Victoria's Secret, beloved by teenage boys everywhere, sends out more than a million catalogs a day. There's a catalog for every season (because you can't just wear pastels year round) and every sale (no matter the time of year, there are bras and panties half off).
And until recently, all those delicate underthings -- and the angelic models making us all wish we had airbrushers of our very own -- were gracing pages made entirely from virgin wood. (Not the kind you're thinking of, perv.) Which is why treehuggers ForestEthics launched a major PR campaign to expose Victoria's 'Dirty' Secret.
Fast-forward about two years to a victory announcement today, as Victoria's Secret's parent company, Limited Brands (which also includes Express, Bath & Body Works, and The Limited), commits to a number of tree-happy measures. In addition to upping post-consumer waste and Forest Stewardship Council content in their catalogs (including 80 percent PCW recycled content in their clearance mags), Limited Brands will eliminate all pulp supplied from Canada's Great Boreal Forest, which contains 25 percent of the world's remaining intact, roadless forest. Additionally, they're reducing overall paper use, shifting some paper mills to FSC, and putting $1 million toward research and advocacy protecting endangered forests.Wo0t!
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Folks, We’re Encountering Some Turbulence
E.U. and U.S. at odds over emissions cap for intercontinental flights In two weeks, E.U. environment commissioner Stavros Dimas will unveil draft rules for capping airline emissions, and we’ll give you one guess who’s blocking the runway. At issue is whether to regulate intercontinental flights that use European airports for takeoff or landing, or to […]
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We Mine the World
Nuclear-hungry nations eye Africa’s uranium deposits In the 1980s, western nations tried to help Africa by assembling celebs to croon about its woes. Today we see how silly that is, so we’re back to extracting resources instead. It’s so much more direct, and with energy consumption rising, it will help for a long time! As […]
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Lunguna Beach
Study says California diesel responsible for 1,100 premature deaths Overpopulation plaguing your state? Follow California’s lead and kill ’em off! A Union of Concerned Scientists study says diesel emissions from old construction equipment contributed to 1,100 premature deaths and half a million sick days in California in 2005, costing an estimated $9.1 billion. “Construction equipment […]