Last year, as Utah prepared to file a federal lawsuit aiming to take control of millions of acres of federal public land within its borders, state officials sought help swaying public opinion in their favor. So they turned to a group of public relations professionals at Penna Powers, a media and branding firm based in Salt Lake City.
Backed with a commitment of more than 2 million in taxpayer funds, the firm sprang into action. One of the early orders of business was studying the opposition. In June 2024, an assistant attorney general sent an email to numerous state government colleagues and Penna Powers staffers that contained a video from the Theodore Roosevelt Conservation Partnership, or TRCP, in which the well-known hunter and media personality Randy Newberg described the dangers of transferring federal land to state control. “It doesn’t matter how many promises are made,” warned Newberg, “the financial realities would force states to sell off our public lands.”
Noting that organizations like TRCP are good at connecting with “traditionally cons... Read more
