Articles by John Elkington
John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.
All Articles
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How the Olympics are becoming a sustainable business
This month, as the Olympic flame makes its torch-uous journey to Turin, Italy, most people’s eyes are fixed on the upcoming games. But our eyes are focused a little farther down the track. In our role as sustainability consultants, we’ve joined the field of those helping the London 2012 Olympics committee work out how to […]
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Is the world ready to waltz with nuclear again?
Most of us know what torture it is to be a wallflower, so it’s hard not to feel at least a slight frisson of sympathy for the nuclear industry. Once considered “most likely to succeed,” this promising power source found itself stumbling in the 1970s. It was bad enough after Three Mile Island in 1979 […]
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The ebb and flow of corporate eco-consciousness
We remember a certain look businesspeople used to struggle to hide when confronted with their first real-life environmentalist. It was as if they had been presented with an alien life-form — a creature from some green lagoon. Some felt threatened, no doubt, but others were genuinely perplexed, curious, sympathetic even: “What made you one of […]
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Ford’s green guru discusses cars, climate, and time-warp activism
Last month, Ford Motor Co. CEO Bill Ford laid out a new vision to turn his company into a leader in technological innovation and, just perhaps, an environmental performance champion as well. His announcement, including the promise to produce 250,000 hybrids annually by 2010, comes during a time of trouble for the industry, and we […]
