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Articles by Karen Solomon

In honor of Earth Day 2009 and its 70th anniversary, Glamour Magazine recently featured Karen Solomon, CEO of Opportunity Green as one of the 70 women whom they consider to be environmental heroes. Karen founded the Opportunity Green Conference at UCLA as a convergence of the prime movers & shakers and the up & coming innovators driving today's new green economy. "Launched in Los Angeles in 2007, Opportunity Green is the leading organization promoting the advancement of sustainable entrepreneurship."

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Entering a green event run by Fortune Magazine in Orange County sets the stage for a few things – an audience of senior executives and government policymakers as well as a myriad of engaging debates and panels that spark ideas.  After three days at Fortune Brainstorm Green last month in Laguna Niguel, I noticed that not only was there a megatrend happening – less companies are talking about green and more are pushing to put their money where their mouth is. 

Bamboo fill not landfillWhile many of the Brainstorm Green speakers brought up points about getting legislation changed, I started talking with Fortune 500 executives in between panels to see who had real results to speak to. I ran into Oliver Campbell, Dell’s senior manager of packaging worldwide. And he started talking about disruption in the tech space by highlighting that in a move to change the way technology is shipped and packaged, all Dell Inspiron Mini 10 and 10v netbooks will be shipped in packaging made from bamboo.

We all know bamboo is a highly renewable material that serves as a great alternative to molded paper pulp, foams and corrugate normally used in packa... Read more

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  • Behind the scenes at Fortune Brainstorm Green 2009

    What’s better than attending the Fortune Brainstorm Green 2009 and hearing Ford Chairman Bill Ford and Founder and CEO of A Better Place Shai Agassi speak? Shaking hands with Former President Bill Clinton, of course!  Not too shabby for a couple of days in Orange County.  Beyond the speakers and the networking, the artistic angle […]