An Inconvenient Truth started out as a book and became an Oscar-winning movie. Al Gore’s follow-up book, Our Choice, has now gone multimedia too, but in a whole new way, as a first-of-its-kind app complete with documentary footage and even a trailer set to swelling, melodramatic music. Watch it here:
After Our Choice was published in 2009, Gore — a Mac geek who sits on Apple’s board — wondered how he could take advantage of the fledgling app craze. He teamed up with two former Apple employees, Mike Matas and Kimon Tsinteris, to adapt the book for iPhone and iPad, working also with the book’s publisher, Rodale, and Melcher Media, a production company. To do everything Gore envisioned, they had to create a whole new publishing platform; that led Matas and Tsinteris to launch Push Pop Press. Gore’s book is the startup’s first project.
“If this is reading, sign me up.”After months of work, the result is a digital book with not just text and photos but audio, video, and interactive infographics. It lets you tap, swipe, pinch, and scroll your way through solutions to the climate crisis. Says Tsinteris, t... Read more
