concertBreaking news: Al Gore (along with Pharrell Williams, Cameron Diaz, and others) today officially launched Save Our Selves (SOS) – The Campaign for a Climate in Crisis. (Watch the live news conference here.)

The campaign begins with concerts on seven continents — including one broadcast from Antarctica (not sure how that will work or how, exactly, it’s environmental). Live Earth will then continue as a multi-year effort led by Gore to fight global warming by raising awareness on a mass scale.

SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world’s top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts.

Below, some of the 100+ artists who will perform:

Pharrell
Red Hot Chili Peppers
Foo Fighters
SnoopDogg
Lenny Kravitz
Bon Jovi
Paolo Nutini
Sheryl Crow
AFI
Melissa Etheridge
John Mayer
Damien Rice
Corrine Bailey Rae
Duran Duran
Snow Patrol
John Legend
Black Eyed Peas
Akon
Enrique Iglesias
Fall Out Boy
Mana
Keane
Kelly Clarkson
Korn
Faith Hill w/ Tim McGraw
Ray LaMontagne
Robin Thicke
Kenna